When it comes to makeup, using the right primer will create a smooth canvas for the rest of your makeup products, and will help keep your foundation, eye shadow, mascara and lipstick in place. We all want this… But, how many times have you gone into a store, picked up a makeup primer, thought about it, only to put it back because you are not sure which one to choose? You are not alone! And even once you are confident in what a makeup primer will do for you, and how they work, you then have to decide which one is best for your skin type! Too hard right…. Wrong! Choosing the correct primer does not have to be complicated. 


No matter your skin type or the finish you are seeking there is a Jane Iredale clean beauty primer suitable for you. With 3 different primers to choose from in the collection ( Brightening, Illuminating and Mattifying) there is one to suit every skin. Keep reading to find out how they differ, and discover which is best suited to you. 


Smooth Affair Brightening Face Primer


If you are wanting more hydrated skin and a more even, youthful complexion, this skin-quenching face primer suitable designed to brighten skin, minimise the appearance of pores and fine lines, and hydrate and firm for a more youthful appearance.

• Smooths and brightens skin to create the ideal makeup canvas

• Hydrates and helps prevent trans-epidermal water loss

• Helps to firm skin for a more youthful appearance

• Reduces the appearance of pores and fine lines




Smooth Affair Illuminating Glow Face Primer


If your skin is a little on the dryer side, or if you are looking for that subtle, soft glow, this silky, illuminating face primer designed to lock in moisture, minimise the appearance of pores, and blur fine lines for a radiant, soft-focus pearl finish. 

• Smooths and illuminates skin for a glowing canvas for makeup

• Visibly reduces the appearance of pores and fine lines

• Creates a subtle pearl finish for a glowing, blurred appearance

• Hydrates and locks in moisture with Hyaluronic Acid

• Wear as standalone skincare or under makeup for more staying power



Smooth Affair Mattifying Face Primer


If you have an oily skin, or are looking for a matte finish to your makeup this one is for you! Also designed to help absorb oil to minimise any makeup movement/slipping throughout the day this weightless superstar primer will mattify skin, help balance oil production and blur the appearance of pores and fine lines for smooth makeup application and a naturally matte finish.

• Instantly smooths and mattifies skin for a visibly matte appearance

• Helps balance oil production to fight shine all day

• Creates a smooth, even canvas and anchors makeup for improved wear

• Minimises the appearance of pores and blurs fine lines

• Supports skin elasticity for a lifted, more youthful appearance

• Delivers powerful antioxidant protection

• Wear as standalone skincare or under makeup for more staying power




No matter which primer you choose for your skin, you only need a pea size amount, massaged into clean skin until absorbed. Follow with your makeup of choice, and enjoy your makeup perfection all day long! 

In no time, you will be wondering why you did not try a makeup primer sooner. Game changer! Enjoy xx


Free Delivery Over $50

Price Drop + Match

Loyalty Program