Follow on Bloglovin Niacinamide is receiving more attention of late due to its versatility in treating different skin conditions. Also known as vitamin B3 and nicotinic acid, niacinamide is a potent cell-communicating ingredient that offers multiple benefits. Assuming  that the skin is being protected from sun exposure, niacinamide can improve skin's elasticity, dramatically enhance its barrier function, help erase discolorations, and revive the skin's healthy tone and texture. ₁ Through studies, this Vitamin when applied topically to the skin has been proven to: 1) Suppress the transfer of melanin (pigment) - which reduced the amount of cutaneous (surface) pigmentation – lightening and brightening of the skins tone to the naked eye. ₂ 2) Prevent cell damage from UV exposure. ₃ 3) have an anti-inflammitory effect on acne, rosacea and psoriasis. ₄ 4) increase biosynthesis of ceramides  - waxy lipid molecules found in our cell membrane of cells. These are needed for healthy cell and skin function. ₅ 5) antiaging effects have been demonstrated in randomized trials ₆ 6) have demonstrated anti-inflammatory actions that may be of benefit to patients with inflammatory skin conditions ₇ While research is ongoing to uncover additional properties of vitamin B3, a number of clinical tests have already been conducted. A study organized by Proctor and Gamble found that not only is niacinamide well-tolerated by all skin types, but also reduces the appearance of hyperpigmentation, redness, yellowing, and blotchy spots on the face. ₈ I recommend all of my clients use the Skin Matrix Skin Perfection Serum with Niacinamide as one of the key ingredients for twice daily application. See more on the Skin Perfection Serum here. The texture is smooth and silky and is absorbed quickly into the skin. Use prior to your moisturiser application. Can be mixed with other skin care serums. Our Skin Matrix Skin Perfection Serum contains Niacinamide along with Licorice for a brightened even skin tone. Read more here References: http://www.paulaschoice.com/cosmetic-ingredient-dictionary/definition/niacinamide ₁ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3142702/#B3 ₂₃₄₅ http://en.wikipedia.org/wiki/Nicotinamide ₆ http://www.nlm.nih.gov/medlineplus/druginfo/natural/924.html ₇ http://blog.pharmacymix.com/the-role-of-vitamin-b3-niacinamide-in-skin-care ₈